Frequently Asked Questions
Everything you need to know about GoNano molecular treatment, roof refurbishment, concrete sealants, and wood protection — answered honestly.
General Questions
What is NanoShield Wisconsin?
What is GoNano and how is it different from regular coatings?
GoNano is a molecular treatment, not a surface coating. Traditional sealers and coatings sit on top of the material they’re protecting and peel, fade, or wash away within a few years. GoNano nano-particles are small enough to penetrate deep into the material itself — whether that’s asphalt shingles, concrete, or wood fibers — and create a permanent chemical bond from the inside out. The result is lasting protection that doesn’t require reapplication.
GoNano is backed by $1M+ in independent testing by UL (Underwriters Laboratories) and IBHS (Insurance Institute for Business and Home Safety).
What areas does NanoShield serve?
Is GoNano safe for my family, pets, and the environment?
Does NanoShield offer a warranty or guarantee?
Roof Refurbishment
My roofer says I need a full replacement. Do I really?
How does GoNano roof refurbishment actually work?
GoNano nano-particles penetrate the asphalt matrix of your shingles at the molecular level. Once inside, the treatment:
1. Replenishes the maltene oils that Wisconsin winters strip from shingles, restoring flexibility
2. Permanently re-bonds loosened granules back to the shingle surface, reversing the granule loss that triggers inspection flags
3. Creates a hydrophobic barrier that repels water and moisture infiltration
4. Enhances resistance to UV, heat, and oxidation
The result is a permanent chemical change to the asphalt — not a coating that will wear off.
How long does GoNano extend the life of my roof?
How much does roof refurbishment cost compared to replacement?
Will my roof pass a home inspection after GoNano treatment?
What about my homeowner's insurance? Will GoNano affect my policy?
However, whether this affects your specific policy, premium, or cancellation notice depends on your carrier and underwriter. We recommend speaking directly with your insurance agent to understand what applies to your situation. We can provide the documentation — we just can’t guarantee how any individual insurer will respond.
Is my roof a good candidate for GoNano refurbishment?
GoNano works best on roofs that are chemically depleted but structurally sound. It is not appropriate for roofs with:
· Active leaks or water infiltration
· Structural damage to the roof deck or rafters
· Severely cracked, curling, or broken shingles throughout the field
· Advanced delamination of the shingle layers
If your roof has any of these conditions, Derek will tell you clearly during your free evaluation — and won’t recommend treatment that isn’t right for your situation.
How long does the application take? Will there be disruption?
Does GoNano work on all roof types?
What does granule loss actually mean, and why should I care?
Granule loss is one of the most common reasons roofs fail home inspections and trigger insurance concerns. GoNano permanently re-bonds loosened granules to the shingle surface, directly reversing the process.
Concrete Sealants
Why does my driveway crack and pit every few years in Wisconsin?
How is GoNano different from the concrete sealer I can buy at a hardware store?
Hardware store sealers film the surface of the concrete. They bond weakly, peel under Wisconsin freeze-thaw stress, and need to be reapplied every 1–3 years. GoNano nano-particles are small enough to penetrate deep into the concrete’s pore structure and form a permanent hydrophobic (water-repelling) molecular bond inside the material. Water can no longer enter the pores — it beads on the surface and runs off. The bond doesn’t peel, flake, or wear away.
GoNano is backed by $1M+ in independent testing by UL (Underwriters Laboratories) and IBHS (Insurance Institute for Business and Home Safety).
What concrete surfaces can NanoShield treat?
Will the GoNano treatment change how my driveway looks?
Wood Sealants
Why does my deck look gray and worn so fast in Wisconsin?
How is GoNano wood treatment different from staining or sealing my deck?
Surface stains and sealers sit on the wood and need to be reapplied every 1–2 years. Each restaining cycle also requires sanding, which removes a thin layer of wood — meaning after 5–6 cycles, you’ve worn down your deck boards and are facing full replacement regardless.
GoNano bonds chemically with the wood fibers at a cellular level, creating a permanent hydrophobic barrier from the inside out. It also stabilizes lignin to stop UV graying and eliminates the moisture conditions that allow mold, mildew, and rot to develop. It is a one-time treatment — not the start of a new maintenance cycle.
What wood surfaces can NanoShield treat?
Will GoNano change the color or appearance of my wood?
Process, Pricing & Getting Started
What happens during a free evaluation?
If GoNano is a good fit, you’ll receive a written estimate on the spot. If it’s not, he’ll tell you that too — clearly and without pressure. The evaluation is completely free and carries no obligation to proceed.
